“Have a Nice Day” was the tagline for the very special Nike x Sean Wotherspoon Air Max 1/97 launch. These smiling blue plush toys and shoe dust bags we engineered for the launch are still making us smile. Inspired by Wotherspoon’s love for 80s culture, the yellow corduroy of the drawstring bags matched the details of the shoes, a nod to vintage corduroy caps. And the plush toys? Who doesn’t love a fuzzy blue smiling face to squeeze?!

CREDITS

• Agency Hovercraft
• Design + Build Portland Garment Factory