We teamed up with the Nike Pegasus team and tapped into our collective creativity to develop a retail experience that resonates with the release of their new Pegasus 41 shoe. We traveled to Nike stores in Eugene, OR and Soho, NY to install a sculptural garment that engages with the store's centerpiece, Peggy. Peggy is a sprinting woman who embodies the Pegasus 41 shoe’s core concepts: AIR and WINNING. We used airy fabrics and meticulous craftsmanship giving Peggy a sense of victorious movement while enhancing the in-store experience and bringing the spirit of the Nike Pegasus 41 to life.

CREDITS

Design + Build + Installation Portland Garment Factory

Client Nike