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OLD SPICE

SCENTED PAPER BLAZERS

Design and construct 1,000 tissue-paper blazers scented with one of the most classic men’s fragrances of all time? You know we made it happen. Working with reams of paper vs. the typical bolts of fabric, PGF’s materials expertise was seriously put to the test. The result? A fully-functional Old Spice-laced captain jacket (complete with stamped pockets and buttons), tucked into a special issue of GQ magazine during the 2018 New York Fashion Week.

CREDITS
  • Agency Wieden+Kennedy
  • Design + Build Portland Garment Factory
  • Photography Old Spice / Raphael Rios