Create a fun + sporty focal piece to draw the Bonnaroo crowd into ASICS? No problem. But first: we had to brainstorm a solution that not only fit the vibe of the iconic music + arts festival (without feeling too crafty), but could also be safely shipped to Manchester, TN in one massive piece. To some, constraints like these may feel limiting—they just get us excited. “Necessity is the mother of invention,” as they say. The fantastically colorful banner we created for ASICS is a true testament to that.

CREDITS

• Agency Pressure Point Creative
• Design + Build Portland Garment Factory